Wellmont Receives ADDY Awards For Annual Report, Stroke Campaign In Regional Competition

Wellmont Health System received two awards from the American Advertising Federation Northeast Tennessee during a recent competition.

Wellmont Defined, which was the annual report for the 2011 fiscal year, and a public service announcement from Bristol Regional Medical Center about strokes earned silver ADDY awards at a recent ceremony.

The annual report explained Wellmont's strategic plan and vision to the community and internal audiences in an attractively designed and easy-to-read format. It also highlighted the health system's strong financial performance and growth in that fiscal year and succeeding months.

Wellmont Defined showed the health system's commitment to Northeast Tennessee and Southwest Virginia by detailing its $90 million community benefit, including $75 million in uncompensated care.

The public service announcement from Bristol Regional's certified Primary Stroke Center encouraged people to call 911 if they notice someone showing signs of a stroke. Specifically, people were urged to check for signs in a potential stroke victim's face, arms and speech. The announcements, one for men and another for women, highlighted the importance of getting stroke patients to the hospital immediately to ensure survival.

Wellmont's marketing communications department prepared and designed the annual report. The department developed and implemented the stroke campaign, with Kanishka Biddanda & Company, a local marketing and advertising agency, producing the television component.

In addition to the local recognition, the stroke campaign recently was honored nationally with a 2012 Aesculapius Award of Excellence. That competition was sponsored by the Health Improvement Institute.

"We are grateful for this external recognition of these important public initiatives," said Nick Adams, Wellmont's executive director of marketing communications. "Wellmont is focused on empowering the public with valuable information to make appropriate choices about their health care. Our annual report and the stroke campaign told compelling stories that helped our patients and the communities we serve further understand the strength of our organization and the importance of being proactive about one's health."