Wellmont Receives Seven Honors from Tri-Cities Chapter of Public Relations Society of America
Wellmont Health System recently earned seven honors during the annual awards banquet for the Tri-Cities chapter of Public Relations Society of America.
Wellmont collected four Awards of Merit and three Awards of Quality for providing valuable health information to the communities it serves in Northeast Tennessee and Southwest Virginia.
Two of the Awards of Merit recognized news releases. One concerned the expansion and renovation of the emergency department at Lee Regional Medical Center. The other pertained to an innovative program at Holston Valley Medical Center in which volunteers stay with dying patients who have no family.
Another Award of Merit revolved around public service announcements promoting awareness of stroke symptoms and urging people to call 911 if they show signs of this brain-impairing condition. The final Award of Merit was a direct mailer that promoted Holston Valley's convenience and quality.
Wellmont garnered an Award of Quality for a news release about Bristol Regional Medical Center's Primary Stroke Center being honored with a national award from the American Heart Association and American Stroke Association.
The remaining Awards of Quality were for a direct mail piece that promoted Spa Day at the Wellmont Breast Center in Johnson City and Wellmont Defined, the health system's annual report for fiscal 2011.
"We appreciate the external validation of these important materials, which were designed to inform and empower our patients and their loved ones about the services available at Wellmont," said Nick Adams, the health system's executive director of marketing communications. "The more information we can provide our communities, the better equipped those individuals are to make healthy choices for themselves and their families."